Link popularity is a general representation of the total number of web pages which link to a website.he Link Popularity analysis program will search Google, Yahoo, Bing, Blekko, and AltaVista to determine how many pages are linking to your web page.Link popularity is important because it is a major factor used by search engines in determining a site's position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Other factors that are considered include anchor text. A site that has a Link Popularity Score of 1,000-5,000 is considered average. A site with a Link Popularity Score of 20,000 is considered popular. Sites with a Link Popularity Score above 100,000 are Internet "Icons".Link popularity is one of the most important factors in the ranking algorithms of most search engines. If many good web sites link to your site, you'll have a good position in the search engines.