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California search engine optimization
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Optimization techniques are highly tuned to the dominant search engines in the target market. A website that's optimized for search engines can reap huge benefits on to your website and your business. The search engines' market shares vary from market to market, as does competition. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

References- http://www.searchengineoptimising.com/