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SEO Basics By Matthew Fouts 30 May, 2014

What are the basics of search engine optimization (SEO)? The SEO basics come down to on-page and off-page optimization and how well your business does it. Below are some of the SEO basics:

How do I increase my on-page optimization? On-page optimization is best organized by keeping a consistent message tailed toward 2-3 keywords on each page. That is to say, keep each of your web pages targeted at 2-3 keywords that are most relevant to your website. This will increase the focus and organization of the page and will keep it simple so the search engines will know exactly what your page is about.

How do I increase my off-page optimization? Increasing your off-page optimization is simply letting the world know that your site exists and sharing what you do! This can be blog posts, social media marketing, online advertisements and a slew of other marketing efforts. The Fouts Ventures marketing team focuses on building your brand alongside the SEO basics of on-page optimization.

What are more specific technical details on on-page/off-page optimization? It comes down to naming the images on your website with “title” tags, “meta” tags, and creating content that has a % of your keyword mentioned in it. Also websites that have faster loading times are now ranking higher in Google as well. Essentially it comes down to how well your site is put together, how organized it is and the quality of content that is marketed on your behalf.  SEO companies that do not understand the SEO basics and spam links across the internet can get their clients blacklisted. This is a temporary reduction in all search results across the web for that client. If this happens you must submit a “reconsideration request” in your Google Webmaster dashboard. If you would like a free SEO audit all 1-800-277-5221 today and one of our experts will review your site.

Businesses that have a website should do Search Engine Optimization (SEO), helping their site rank as high as possible on the search result pages of Google and Bing. This strategy allows their business to grow. Basically, SEO helps you find more ways to increase your site’s visibility in the search results of Internet users, delivering more traffic to your site.

Though a solid SEO strategy can imply a complicated site restructuring with a consultant or firm that specializes in this field, there are some simple steps you can take yourself to boost your search engine ranking. All it takes is a little effort, and being mindful of how you add content on your site.

Monitor your positions

The only way to know if your SEO efforts are effective is by monitoring your search standings. Use tools such as Google toolbar and Alexa to check on your page rank. It is just as important to inspect the log of your referrer regularly so that you can track the location origin of your visitors and the search terms being used to locate your site.

Basics of SEO

When you have a website, you should be mindful of using the right keywords all through the different aspects of your site. These include the title, URLs, content and the names of images. Keywords can be considered as search terms. When Internet users search for information on a particular topic, they will just type the keywords. Two of the most important places to put keywords are the page header and the title tag.

It is crucial to be strategic in your use of keywords. You should avoid putting too much keywords on your website. Otherwise, you can be considered as a spammer. Furthermore, most search engines are programmed to disregard sites that are responsible of keyword-stuffing.

Create a sitemap

Include a site map, which is a page listing that links to the rest of the main pages on your website. This makes is easier for Internet users to find your site. The fewer the clicks needed to get to your web pages, the better.

Search-friendly URLs

URLs should be made to be search-engine friendly by means of using clear keywords to name them.

Image descriptions

Only regular text can be searched by users. The text included in your images cannot be searched. For this reason, the words that are associated with these images should describe them in detail. Whenever you write your image names, include an “ALT” tag, which lets you include a description rich with keywords for all images on your site.  The text seen around your images is important to SEO. Include captions in all pictures and be descriptive.


It is best to have fresh content by regularly updating your site. Often, this is critical for boosting your traffic. The best sites for both users and search engines are filled with updated information on a particular product, service, or topic of discipline.

One of the ways to make sure that you deliver content more frequently is to include a blog. This is an effective way to let your clients find you; build more opportunities for linking both internally and externally.

Link to others

You can also drive more visitors to your site by building relationships with more sites. Contact the webmasters of reputable sites and ask if they can include a link to your website on theirs. Also return the favor for a win-win situation.  Make sure that you have a trustworthy partner as well. Do not get attached to link farms with bad SEO habits, since these could affect your ranking in a negative way.

Article was published at 01:05 PM by Fouts Ventures